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When people try to visit a not-secure site, their browsers will warn them: This connection is not secure. It looks bad. It erodes trust. It’s supposed to. Those websites are not guaranteed to be safe. They don’t have an SSL certificate.
THE GOLD STANDARD FOR SECURITY
An SSL certificate is what gives trusted sites the green lock in the address bar. That lock icon is proof to visitors that you care about their data. You look safe, and it’s making the internet safer.
SECURE PRIVATE INFORMATION
In addition to the green lock, an SSL certificate ensures that all data going to and from your site is encrypted so it can’t be altered or misused.
PROTECT YOUR RANKING
Google adds more weight to sites that are protected by SSL certificates and use HTTPS to serve all their pages. So as well as protecting your customers, you also have better search engine results, even if you do not host sensitive data.